We will be offering a 24/7 service support line at all three of our locations, as well as a live chat feature to speak with a representative from Chevrolet at chevy-cares-were-open.Īll Chevy, Buick, and GMC owners qualify for complimentary OnStar crisis assist services as we navigate the situation at hand. If you cannot leave the house, or do not need to, please stay home. We want to stress that safety is paramount at this time. We have enacted strict hand-washing protocols, our cleaning crews are continuously cleaning all surfaces and interiors, we are practicing social distancing with employees and customers, and no one is allowed to come to work who is sick, or has been around someone who is sick. Our team is working around the clock to keep everyone safe. In this time of particular stress and uncertainty, no one should have to bear the additional burden of worrying about their vehicle. We want to reassure our community that Paul Masse Chevrolet, Buick and GMC will be open to handle all of your car needs and more. With the recent developments of the coronavirus, we have received a lot of questions and concerns regarding the availability of routine vehicle services and maintenance. Additionally, all Chevy, Buick and GMC owners were given complimentary OnStar crisis assist services to provide extra peace of mind during these uncertain times. We emphasized that several financing options were available for anyone who may be feeling the effects of the economic ramifications of COVID-19. At this moment of particular stress and financial insecurity, no one should have to bear the additional burden of worrying about their vehicle. We wanted to establish a strong message that the Paul Masse Team took the health and safety of the community to heart. We made sure to coordinate Paul Masse’s messaging across all their channels to ensure the appropriate tone of compassion and empathy was hit during this transition. We helped Paul Masse Chevrolet adjust their tone to reflect the seriousness of this emerging virus, while also remaining available and supportive for their clients. However, the arrival of Coronavirus presented a challenge for businesses everywhere, regardless of industry. For the most part, our marketing strategy has remained standard and consistent. DDL has managed a variety of marketing and advertising mediums for Paul Masse Chevrolet over the years, including email, print, social, digital, traditional and web.
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